Off-Peak Incentives

General Description:

Off-Peak Incentives offer motorists a better value or reason to visit an area during an off-peak period.  This spreads the peak period for the facility or attraction over a greater portion of the day.  There are many ways to implement an incentive including reduced rates during the off-peak period or coupons.

Effects of Solution:

¨ Increase Passenger Throughput

¨ Increase Roadway Capacity

¨ Manage System Efficiency

þ Reduce Local Demand (Encourages a spread in demand)

Off-Peak Incentives can be used to shift demand throughout the day. 

Examples of Implementation:

No specific examples available at the time of publication.

Cost/Financial Information:

The cost of implementing an Off-Peak Incentive varies from reductions in revenue (e.g. reduced rates during off peak periods) to a marketing campaign with advertisements and related marketing costs.

Additional Resources:

No information available at the time of publication.

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