Media Policies

General Description:

Media sources such as radio, television, 511, websites, pamphlets, and billboards can inform motorists of alternate routes, fees, weather conditions, and any pertinent information that will assist them in planning their visit.  There are three types of motorists that can benefit from the information broadcasted from the various media sources: those that have not yet departed, those that are en route to the destination, and those that are already at the destination.  A combination of media sources can be used to reach all of these audiences. 

Effects of Solution:

¨ Increase Passenger Throughput

¨ Increase Roadway Capacity

þ Manage System Efficiency (Improves safety and information)

þ Reduce Local Demand (Alternate routes can be advised)

Media sources can be used to inform motorists that have not yet departed on their trip.  By notifying motorists through various sources, they can plan their trips according to road conditions, weather, and other activities that may affect their travel plans.  Television and radio are just some media sources that may disseminate information to the public.  Websites are another way that information can be spread to motorists.

Examples of Implementation:

Marketing Plan with Visitor Guides, Maps, Timetables, Posters, and TV and Radio Messages

Acadia National Park

Len Bobinchock, Deputy Superintendent Acadia National Park

Traveler Information Services

Shenandoah National Park

Douglas K. Morris, Superintendent, Shenandoah National Park

Charles Newton, Park Engineer, Shenandoah National Park

Cost/Financial Information:

Costs will vary, depending upon the media sources/outlets used.  See related fact sheets for more information.

Additional Resources:

Adirondack Park System (NY) web site:

http://www.northnet.org/adirondackvic/

511 Information (ITS America web page): http://www.itsa.org/511.html

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