Educational Campaigns

General Description:

Educational Campaigns are designed to inform motorists of policies, regulations, requirements, and other notifications through the use of media.  Educational Campaigns can be used to encourage or discourage certain behaviors.

Effects of Solution:

¨ Increase Passenger Throughput

¨ Increase Roadway Capacity

¨ Manage System Efficiency

¨ Reduce Local Demand

Public education is not a solution in itself; however, it may be used to assist in reducing local demand and managing a system’s efficiency.

Examples of Implementation:

See Additional Resources section for more information.

Cost/Financial Information:

Educational Campaigns can range from brochures to cable television air time.  Please see the Media Fact Sheet for more details.  The costs associated with an educational campaign may be minimal to very costly.

Additional Resources:

Highways or Dieways campaign (CA) web page:

http://www.dot.ca.gov/hq/rail/railsafety/rsafe3.htm

Maine’s “Be a Road Model” campaign web page:

http://www.state.me.us/mdot/safety-programs/road-model.php

Orange County, Florida “Move It” campaign web page:

http://www.orangecountyfl.net/cms/aware/transportation/MoveIt/default.htm

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